What I found in my letterbox today

THAT’S RIGHT!!! POORLY DESIGNED FLYERS! I just went out to check my letterbox to find it full of flyers from various local companies. I had a quick flick through it all to find two from local competing Gyms. One had a clear message/imagery, logo, easy to read fonts and a call to action (where to go for more information). It used appropriate colours for their brand and industry. The other unfortuantely was messy. VERY MESSY. With poor images used (one of the “after” shots has had the man’s arm chopped off halfway). Poor choice of fonts and colours. A logo and call to action that were difficult to read and distinguish from the background. And finally the message they were trying to say was lost and confusing. I would be surprised if this flyer even turned over 1 new membership and they have just wasted money on ineffective marketing. If I wanted to get results from my exercise / weight loss I would pay a professional to help. If YOU want to get results from your marketing then it pays to pay for a professional designer. YOU can email me at debbie@needeepindesign.com.au and together we can create an amazing flyer...

Flyers flying away?

– Are you sending out flyers to the big wide world (either by letterbox drops or posts on social media) and not getting much response? – Is your branding consistent across all your marketing material – Are you providing a clear message of your service/product to your audience? – Do you have a easily readable call to action (where to go for more information)? I have seen many flyers and Facebook posts over the past week that have been cluttered / difficult to read or don’t have a call to action (i.e.; an invitation to an event with no address on where it was being held!!) As much as I know you want to save money by trying to do your marketing yourself you could be losing money and clients by producing bad marketing. You do what you do best….. Now let us do what we do best! Contact me via debbie@needeepindesign.com.au for a free, no obligation...

RGB v’s CMYK

Ever set up something on the computer and loved the colours then gone to print it and it looks horrible, dark and muddy? This is because your screen is made up of many clusters of three little lights called LEDs (which stands for Light Emitting Diodes for those that are curious)  in the colours of Red (R), Green (G), and Blue (B). Your eye tricks you in blending those three lights together to make a solid colour and depending on how BRIGHTLY lit those lights are will vary the colour produced. For example if only the Red light is on at 100% light and the Green and Blue were turned off completely at 0% light then you would see the colour Red. And because of this RGB  is known as an additive colour mode. It is called additive because the background of a screen starts off black and then the individual LEDs light up in varying intensity adding light to black. CMYK (Cyan Magenta Yellow and Black), which is used for printing, on the other hand is known as a subtractive colour mode because the paper starts out white and the ink subtracts from the brightness of the white paper. If you ever get the opportunity to look VERY closely at a printed picture you will see that it is made up of many tiny little dots of CMYK (unless printed in other formats which I will not go into here like spot or Pantone colouring) and they are printed very close together or far apart to once again trick the eye that you are seeing a colour. Rather than...

Why logo design should cost more than $50

So you have just started an exciting new venture and need an awesome logo and branding to help sell your service/product! Apart from naming your business most people will tell you that this is right up the top of the list of the “most important pieces I need for my new business”. So why do you only want to budget $50 for  such an important part? Lets start with what processes are involved in making a great logo? 1. The Design Brief: I try to emphasise how important it is that the design brief get filled in with as much detail as possible. A properly filled out design brief makes sure both parties understand the business including it’s selling demographic (age, gender etc), it’s direction and most importantly what exactly the product or service involves. Sometimes it brings up questions for the client that they hadn’t really thought of themselves yet either. A well filled in design brief makes the logo design process a smooth one with the client coming away with exactly what they need or want. 2. Research: The designer must become familiar with the product or service. This involves looking up competitors and having a look at what works well in the industry but also what will help the client stand out in the crowd. 3. Sketching: This might seem like a redundant process for the client and I often get asked “isn’t it just easier to start putting things on the computer?”…  This stage should not be skipped. It’s important to get sketching with ideas and it’s exactly like a brainstorming session. I will often start...

Copyright or moreso copywrong

  Many times I will get a client that comes to me with an idea for new artwork and they present me with something they have seen elsewhere (wether it be in a magazine or via google etc) and ask me “can’t we just copy this or do something similar”. No…. NO AND NOOOOOO!!!!! Copyright is a very serious issue and there are some serious legal consequences for breaching copyright. Here is an extreme and blatant example of copyright. “Frying Nemo” and their $5000 in signage   &   One of many “Finding Nemo” Promotional Posters I have no idea what the owners were thinking (actually I have a feeling they thought they could get some free advertising). Firstly I really think that the name “Frying Nemo” is a really inappropriate name for a fish and chip shop. I am sure all their clients with kids would not appreciate having to explain to their children about why they would want to “Fry Nemo”…… hmmm But this is not just a case of “Oops our name is similar”, they blatantly went and did an almost exact copy of the branding and typography!!!!. There is no “grey line” argument either about which came first or even who copied who in this case. This was a bad move on the part of the owners but it also makes me question whether their graphic designer thought to mention something to them as well? Read more about the story here: Frying Nemo V’s Disney On the other hand you can look at the case of the “Wambie Whopper”. This small little hamburger shop (what is it...

Chalk Art

You may be asking yourself “Why go back to actual chalk art when everything can be so easily done digitally now ?” I find doing the chalk art quite a joyful endeavour. It brings me back to basic layout, typography and more importantly those hand drawing skills that are so often not used now. I have always been a “hands on” learner and I also really find the tactility of the chalk appealing. It has and is still a major learning curve in getting it to look good and I have recently stumbled across a little hurdle with regards to coloured chalk not showing up as vibrantly as I thought it would. It will be a trial and error process to see what works best in this regard. I am also really excited to be trying out a method of preserving chalk art for longer periods of time so you can keep those hand done works of art! To finish off here are a few tidbits of information that I thought would be interesting to share (In regards to my “Pick a Seat not a SIDE” project). – 2 hours sketching ideas and layout – 4 hours in “chalking” – 3 pieces of while chalk used – 8 cotton buds (otherwise known as cue tips) – 2 paper towels – 1/4 cup water And enough chalk shavings/dust to make approximately a cup of fantastic chalk paint for my son to get creative with!...

Welcome

I just wanted to take this opportunity to welcome everyone to our new, refreshed and revised website. Take some time to look around and please let me know if you find any bugs or have any suggestions for improvements!