What I found in my letterbox today

THAT’S RIGHT!!! POORLY DESIGNED FLYERS! I just went out to check my letterbox to find it full of flyers from various local companies. I had a quick flick through it all to find two from local competing Gyms. One had a clear message/imagery, logo, easy to read...

Flyers flying away?

- Are you sending out flyers to the big wide world (either by letterbox drops or posts on social media) and not getting much response? – Is your branding consistent across all your marketing material – Are you providing a clear message of your...

RGB v’s CMYK

Ever set up something on the computer and loved the colours then gone to print it and it looks horrible, dark and muddy? This is because your screen is made up of many clusters of three little lights called LEDs (which stands for Light Emitting Diodes for those that...

Why logo design should cost more than $50

So you have just started an exciting new venture and need an awesome logo and branding to help sell your service/product! Apart from naming your business most people will tell you that this is right up the top of the list of the “most important pieces I need for...

Copyright or moreso copywrong

  Many times I will get a client that comes to me with an idea for new artwork and they present me with something they have seen elsewhere (wether it be in a magazine or via google etc) and ask me “can’t we just copy this or do something...